"The Marketing Web" a time-saver for teachers.

It is a compilation of more than 100 resources ready-to-use. Posters, power points, videos, handouts, quizzes, follow along outlines, and more!

These resources compliment 8 graphic organizers which provide a road map for a course in marketing.

"The Marketing Web" supports an effective method of teaching the overall concept of marketing, instead of one term at a time. Showing students how all terms are related improves retention and makes learning more rewarding.

The 'webs' provide a challenge to advanced students as well as serve as a visual for students with learning disabilities.

Over 200 concepts become easier to understand and retain when students can see relationships between the old and new because its naturally how the brain functions. For example, students will see the difference between 'place' as an economic utility term and 'place' as one of the 4 P's. They will be able to see there is a marketing mix AND a promotional mix!  Seeing is understanding and when students can understand, they retain and do better on testing, project-based work is more rewarding, and competition turns out to be more successful!

The Marketing Web comes on 2 CD's and 8 large laminated posters showing both a complete graphic organizer on one side and an incomplete one on the other.  On one CD there are 8 power points developed to 'build' each 'web.' There are 11 video interviews with a variety of people  embedded into the power point to provide brief explanations of various concepts.  All the handouts on the other CD offer copying privileges to teachers and may be customized if desired.